The final, accepted mark is a loose interpretation of a window, symbol of home. Its proportions are well thought out so it creates a visual rhythm that can be used to support all of the brand’s visuals. Shapes inside the frame can be rearranged creating lots of variants sharing the same DNA.
This sign and logotype combine simple modernism with sophistication. The logotype incorporates the elegance of classical capitals, the simplicity of clean-cut letters and some sexy curves.
Logotype and mark combined create minimalist, modern and unique identity.