I came up with a poster idea for any outdoor hiker brand that could hop on top of the buzz of the "cash me outside" girl.
This idea was inspired by a random show that later became an internet sensation. Identified by a 13-year-old girl challenging the audience on Dr Phil to a fight, through the "cash me outside" and "how bout dah".
The idea is a print and digital message that could really own this phrase for people with a love of the outdoors. A brand could really play in this space in a meaningful way.