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A–Z Sportswear has a new campaign featuring Zlatan Ibrahimović to promote their boxer shorts. The concept was derived from the underwear’s inner gold waistband, which serves as a metaphor for every athlete's inner gold.



Agency: Anti, Norway
Creative Team: Jason Kinsella, Fredrik Melby, Anti
Client Manager: Kjetil Wold, Anti Founder / CCO
Chief Marketing Officer: Jen Bonesmo, A–Z Sportswear
Marketing and Communication Manager: Caroline Nilsen, A–Z Sportswear
Social Media Manager: Carolina Frenning, A–Z Sportswear
Customer Experience Manager: Hanna Sweijer
Content Manager: Daphne Gorevitz
Director/Photographer: Timothy Saccenti 
Producer: Tina Pawlik 
Executive Producer: Ben Schneider
Photography Agent: Stem London – Will Robinson
Director Of Photography: Tim Sidell 


SHOW YOUR INNER GOLD - THE POSTERS
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7569
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Published:

SHOW YOUR INNER GOLD - THE POSTERS

261
7569
7
Published: