Fairy Platinum
THE BRIEF:
To build an interactive, online social media flash game for brand leaders Fairy to coincide with the promotional launch of their new Platinum washing up liquid.
THE PROJECT:
To build an interactive, online social media flash game for brand leaders Fairy to coincide with the promotional launch of their new Platinum washing up liquid.
THE PROJECT:
Working alongside London based agency, Proximity, we wanted to generate hype and brand awareness for Fairy’s new product through an interactive and engaging flash-based pinball game.
The ‘Fairy Platinum Pinball’ game, aimed at housewives, was launched on Fairy’s Facebook page and took the form of a classic pinball game with a brand relevant twist – various washing up obstacles to overcome and turning those dirty dishes into sparkly clean ones!
We created a brand mascot as part of the campaign in the form of a friendly chef character that was the face of the game and created a truly interactive user experience. The game and the character really came to life through the creation of 3D illustrated assets and animation elements.
The ‘Fairy Platinum Pinball’ game, aimed at housewives, was launched on Fairy’s Facebook page and took the form of a classic pinball game with a brand relevant twist – various washing up obstacles to overcome and turning those dirty dishes into sparkly clean ones!
We created a brand mascot as part of the campaign in the form of a friendly chef character that was the face of the game and created a truly interactive user experience. The game and the character really came to life through the creation of 3D illustrated assets and animation elements.
THE RESULT:
The 6-month campaign resulted in over 65,000 likes on the Fairy Platinum Facebookpage, with over 16,000 plays and 7,000 unique visitors in the first month alone! Fairy brand agents will use the game globally, in other territories such as Sweden.
The 6-month campaign resulted in over 65,000 likes on the Fairy Platinum Facebookpage, with over 16,000 plays and 7,000 unique visitors in the first month alone! Fairy brand agents will use the game globally, in other territories such as Sweden.
