- DURACELL - 
YOU ARE THE BUNNY!
(CONCEPT AND COMMUNICATION)
Duracell sold batteries for objects for years. In these objects they were reflected in a toy: "the rabbit".
Today, the relationship of people with electronic devices such as cell phones, ipads, ipods is much deeper ... it´s directly linked to daily life. It does not detach from the person. No one can live without them. 
Duracell mobile targets that energy, that of the electronic world that gives life and meaning to everyday people.
And now the rabbit that symbolizes it´s you!
YOU ARE THE BUNNY. DON´T STOP.