The DEX label was designed on a dark black background so the illustrative colourful fruit would be what catches the eye. The fruit was designed in the style of Maria Gronlund employing smooth transitions from shape and colour to create this effect. Each label uses matching colours to the fruit in the DEX title giving the customer an extra reference to be able to identify their favourite flavour at a glance. These two things are the only thing that change colour from one flavour to the next the remainder maintains their colours to enforce the brand. Designed to show up on the shelf so cider lovers can make them their number one choice. DEX Cider labels are a fictitious product designed as part of 
~my Student Work VCAD