Colorado Springs Ballooning - New Logo - Ambient Advertising Campaign
Ambient Campaign - ESCAPE THE BLAND
These 'viewing machines' are commonly placed in tourist destinations or scenic lookouts for a better view of a point of interest, but what happens when you place one in the middle of crowded downtown sidewalk? The curious passerby will be excited to ESCAPE THE BLAND and, instead of seeing grey buildings and litter, be transported to a breathtaking POV from a hot air balloon. The Colorado springs logo and website URL will point the passerby to their next ballooning adventure.