I was asked by MTV Portugal to develop a concept for a social media campaign for Valentine's day 2017.
This would include an image or .gif related to that date.
Since many people don't like Valentine's Day I used a more humorous rather than romantic approach to create
a series of images compiled into one Facebook .gif.
The answer was picked by chance clicking at random (and thus stopping) a series of flickering images as they
appear in the animated gif. Then people could post a screenshot of the result in the comments and
or share this "game" with their friends on their own timeline.
"With whom will you spend Valentine's Day?"
The following are some of the options that could be drawn at random.
This campaign also included a facebook cover with the slogan
"You are now leaving the friend zone"
