In order to make the 3D type, I made a large surface out of paper maché. I traced and carved out the letters of the title (in Helvetica, since I knew it would have to be very clear). Once I scooped out the newsprint to the point where illustration board showed through, I painted the surface brown. I covered it in a gaze/dirt mixture so that it would be protected if I made any mistakes, and then spent HOURS pushing dirt into the surface until it stayed securely, then sprinkled dirt haphazardly across the surface for a more organic feel! Pictures below.