Content Marketing Trend: Context is now King
"Context is now King"
Illustrations for Adobo Magazine 


Content marketing is moving towards surprising new directions according to chief digital officer of ABS-CBN Corporation Donald Patrick Lim.
Influencers doing well on traditional platforms should not be used for digital engagement​​​​​​​
Context, not content​​​​​​​
Everyday content trumps viral content​​​​​​​
Programmatic, meet native
Not storytelling, but storymaking
Programmatic advertising is not the future; it is the present and will soon be replaced by programmatic content.​​​​​​​
Content Marketing Trend: Context is now King
144
1809
4
Published:

Content Marketing Trend: Context is now King

Illustrations for Adobo Magazine's Trend Issue Cover Story: Content Marketing Trends
144
1809
4
Published:

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