Canvas Branding Studio
Deliverables
Logo Creation, Stationery, Website Design & Development,
CANVAS is a branding studio that started as a collective of multicultural personalities working together with very diverse, but highly complementary, superpowers. To define our brand identity we had to look at the commonalities rather than the differences, which led us to a simple conclusion: we're all humans from the same everything. This made our choosing of natural, raw, elements an easy decision as part of the photoshoot, emphasizing the infinite scales of grey between black and white - just like ourselves.
As a design studio we felt the responsibility to honor our roots, thus the creation of our iconography meant to honor Wassily Kandinsky, one of the greatest abstract artists. Following these lines, the logotype emulates the company's name rising above the water, representing our approach to design: looking at reality from an objective point of view.
CANVAS branding identity is a statement of what our world needs the most - perspective, sensibility, and creativity.
Let's paint something.
Visit the website: www.cnvs.mx
Storytelling - Alejandro Montaño Urdaneta
Graphic Design - Diego Leyva Caballero
Art Direction - Diego Leyva Caballero
Photographer - Ana Georgina Ampudia
Editing & Lighting Designer - Ana Laura Pacheco
