On all of these ad sets, I art directed the photographer to create the image needed, making sure the shots were executed in the distinctive Chegg visual style. After reading the brief and copy, my process started with sketching visuals that would best tell the story for the ask: for example, students displaying stress, humor, urgency, defeat, relief, et cetera. Working with the creative director, I edited sketches and mocked up ads until approved. I then communicated my direction for the shot to the photographer, who would send me updates and preview shots from them from the photo shoot. Once we had our hero image, I photo retouched it to match Chegg's style. Finally, I produced the complete ad set.