For this project, the client was a colleague who was responsible for creating a new group, the Technical Systems Integration Group, or TSI Group. I designed the logo, iconography, and brochures.
The client had a detailed brief which was translated into 2 brochures. One was a general “About the Group” bi-fold with the group’s overall mission and services provided. The second tri-fold brochure focused on the specific groups within TSIG and explained each group’s role individually.
The client also had a generic idea about what they wanted the logo and brand to look like, which was a mixture of all the specialties this group would cover. The specialties included overhead contact systems, communication systems, traction power, and signaling. They were also specific about using the company blue as the primary color for the logo and all of the designs.
My preliminary set of designs included my best attempt to interpret their sketch and a few other options for them to choose.