Project: WriterAccess Rebranding
Role: UI Design/ Web Design/ Branding Design
With over ten years visual identity, WriterAccess decided to bring the company’s branding to a higher level by new visual identity being built. Additionally, as the new services and campaigns are emerging in strategic ways, a user friendly web design could be a good opportunity to introduce both the fresh visual look and the company’s power.
Collaborating with Creative Director Guido Baratta, I was in charge of elaborating and expanding the prototype of the artistic graphics and web design. We boldly and confidently ended it up with a new design that has big contrast with the old. The new design attracts many positive comments from both their freelance writers and customers. On a marketing perspective it also brings more topics to create marketing campaign lead.
