How does Nurture work?

Los Angeles based digital agency Nurture Digital wanted to tell the story of how they work.
They wanted visitors to their website to get a grasp of their whole process: from research all the way through to distribution.



I pitched the idea of using their existing logo as a place to explore these processes.




Fleshing out the logo provided a physical space where we could see all of the stages of the project being worked on in a loop.
​​​​​​​



The final animation showed each process complimenting the next and relying on the previous by following coloured shapes and objects seamlessly through the N logo - from a hand written memo in a one-on-one interview to the director's notes on a film set.

Research
One-on-one interviews, big data, focus groups, trends and past studies.




Strategy
Engagement, distribution planning and positioning.




Creative
What everyone will remember.




Production
Live action film, animation, web & mobile, emerging technology.




Distribution
PR, influencers, media planning & buying.




The beautiful design of Nurture's website where the animation lives was made by the wonderful Brian James.


Explore the work at nurturedigital.com



How Does Nurture Work?
788
6,287
34
Published:

How Does Nurture Work?

The story of How LA agency, Nurture Digital get their work done.
788
6,287
34
Published:

Tools

Creative Fields