Kemewahan Perancis
Molto Eau de Parfum
Molto Indonesia wanted to launch Molto Eau De Parfum bottle made of premium flowers handpicked from France.
For the first 100, Molto will give them free Molto Eau De Parfum. While those who were unfortunate, they can purchase it at Sephora.
We received 100 registrants in just 3 hours. And Molto regain the leader position by 41.3% from Downey’s 40.8.
For the day of the launch, we promote it through Youtube Masthead
Photo on Molto Instagram
Client: Molto (Unilever Indonesia)
Agency: Mirum @ J. Walter Thompson
Creative Director: Rarumangkay Pingkan
Art Director: Wedhatama Pertiwi, Gerry Rego Admiralindo
Graphic Designer: Andianto Danardono
Copywriter: Purna Anantha
