The Problem
We were tasked with creating an app from scratch that allowed users to upload their own photos to compete directly with others in a fun and open manner. The motives and backgrounds of a typical users had to be researched and a brand identity that connected with them also had to be created.
The Solution
Once the core users were defined we then developed a fun yet sophisticated brand that spoke to photography enthusiasts from the amateur to the profesional. Running parallel to this we developed a voting system that pitched two photos against each other plus a system of theme based groups.
Brand Development
The brand personality was defined using a system of archetypes and from there a set of brand values were developed. This formed a solid base that guided interactions various situations as well as the visual identity.
Personas
After interviewing varias potential users we created a set of personas that would help see the application from the their perspective.
First wireframe designs & testing
After developing the initial user stories we created black and white wireframes that were user tested on paper.
High fidelity designs and prototype
After we had created the lo-fidelity designs we then moved on to a more detailed hi-fidelity design which could then be turned into a prototype to be tested on the iPhone.
The Finished Product
Once the product had been user tested, improvements to the design were made and then it was programmed ready for the app store.
See more of my work on my site
www.james-eccleston.com
www.james-eccleston.com
