Uniting one of the World's oldest kingdoms with the loudest was no easy task. But during the Chiefs' trip across the pond for their 2015 International game, that's exactly what we did.
The concept: give people the power to create compelling visuals that could be shared across social. Fans were empowered to create with an innovative idea, that was truly a first not only sports, but across the social media landscape.
The creation of custom clear plastic cards gave Chiefs fans a way to share their London experience. But this social graffiti idea became something much more—a rallying cry uniting two different Kingdoms and Countries.
#KingdomsUnite was recognized by industry leaders like Darren Rovell, as well as copied by the Pope’s North America tour and Second City in Chicago.
- 52,518 new followers across the top three platforms (Facebook, Twitter and Instagram)
- 24,747 new Instagram followers, an increase of 7.25%
- Users generated over 4,600 Twitter posts and 266 Instagram posts using the hashtag #KingdomsUnite