2016 New Brand Showroom: stride rite 500 totten pond road corporate office
New brand showroom space concept & execution
In July of 2016 our brand new corporate office building was opened and our offices were relocated, we were able to concept and design our new showroom from the ground floor ensuring our brand and identity were reflected in the new space. I worked on a small team (3 people) to present 3 different concepts & executions in a series of 3 high level presentations to our brand president and other members of our senior leadership team. In the end our final showroom execution incorporated several components from the concept I had designed. Our new showroom space offers a clean, modern and elevated approach to our built for childhood brand platform while showcasing our product offerings in a beautiful way. We were able to incorporate important design elements such as back-lit oversized lifestyle photography, a “shimmering” brand color media wall as well as 2 center focal peg board walls which allow you to see the amazing product story silhouettes. The use of the specially designed peg board wall was one of my favorite elements taken from my design because it showcases the product in the best possible way as it allows the light to hit every single style and does not cast any shadow like you would get with a shelf. By utilizing back-lit oversized lifestyle graphics we are able to update the fabric graphics seasonally with ease and once the basic installation was done do not have to deal with new installments every update. The “shimmering” media wall adds texture and a focal point of interest in the space while bringing our brand to life through our core color palette.
