NAY | Nerds | 2016 - 2018

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| N A Y | 2 0 1 6 - 2 0 1 8 |

NERDS

Ad campaign for the largest electronic retail store in Slovakia.

Whole creative concept is based on various nerds whose odd hobbies disqualifies them from using offered services. But for everyone else there is NAY. Print communication uses real shop assistants in situations metaphorically describing offered service.

TV commercials

Bill collector
Electronic receipts instead of paper ones

Lover of waiting
Immediate replacement of goods under warranty

Climber
Free delivery service up to the door

Fantasist
Product booking service

Fortune teller
Extended warranty service

Navigation
Equipment rental service

Key visuals

Translation:
Complaints procedure without paper bills.
You'll deal with complaints procedure without paper bill, because we store them instead of you. NAY Extra card takes care of it.

Translation:
Free transport and carry up.
We will delivery and carry up products over 30 kg right into your apartment for free.

Translation:

Immediate replacement of goods under complaint.
Do not wait 30 days for repairing. Guaranteed complaints under 30 Eur we will exchange immediately and for free. NAY Extre card takes care of it.

CREDITS:
Agency: Effectivity POWERED BY PUBLICIS
Creative Director: Peter Rajčák
Art Director: Štefan Hellvis Klučka (me), Lukáš Pompa
Copywriter: Katarína Noskajová
Photographer: Táňa Hojčová
Production: Hitchhiker Films
Director: Dan Rúžička