Summer Promotion
High upfront costs and expensive monthly fees have always been issues when buying internet.
WHAT IS THE COMMUNICATION OBJECTIVE?
To get people to reconsider switching to Goran Net.
Who should we be thinking about? Relevant attitudes/feelings/beliefs
Buying internet is a long term investment, most people cannot afford to switch to another internet provider because of the upfront fees.
People also nag about paying upfront fees at all, “Why should I pay upfront fees when I am already paying monthly fees?
” This is the question everyone asks before subscribing to an internet server.
So basically we are thinking of two kind of people:
- People who do not want to subscribe to Goran net because they complain about the upfront fees being high and a hassle.
- People who want to subscribe with Goran Net but cannot because everything combined is too expensive for them (Kurd tell, modem, subscription, monthly charge).
OPTION 1
OPTION 2
