Bittereinder® (Craft Beer Packaging Design)
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The project entailed a packaging design for a local higher in alcohol craft beer brand aimed at a high LSM male urban target market.  The concept was to link the facial hair to the hardness of the beer - thus aimed at more daring beer drinkers with an adventurous spirit to try something unique and new.  The look and feel combined 1800's elements of tradition and current hip trends (like the beatnik look and "hipster" aesthetic).
Logo
Coaster/Bottle Opener Combo
Beard Comb Keyring
Poster
Carry Bag Front
Carry Bag Back