Add to Collection
Tools Used
About

About

Identity work for a restaurant located in Newton Mass. 51L shows up in this identity, it's a visual inversion trick purposely made to show the vi… Read More
Identity work for a restaurant located in Newton Mass. 51L shows up in this identity, it's a visual inversion trick purposely made to show the visual skills of the lead chef, Jeff Fournier. He's a painter and a chef so to be on brand I made a high end mark that incorporated a textured canvas background. Read Less
Published:
ChallengeTo create a new identity and signage system for “51 Lincoln,” a high-end restaurant reflecting the art of the owner and chef, Jeff Fournier.

SolutionAfter visiting the artist/chef, I was inspired by his paintings and style. the classic-looking identity reflected his style and high quality cusine while including an inverted “1″ between the “5″ & “L.”

ExecutionCreated an identity, signage system, color palette, and collateral.

Credits:Client/Agency: Argus