Our mailboxes are filled with these. We anxiously wait for them. Say hi to clients' feedback! We must admit clients are not always wrong. True, the cat on this poster is anxiety-inducing, let's put a "lol cat" instead.

More seriously; an excess of marketing, consensus, and politically correct were never behind a memorable project.

Based on an initial idea of @MarieJulien we've imagined clients' feedback on other iconic posters. The tone is exacerbated and any resemblance to real and actual feedback is purely coincidental.

Original post: https://www.grapheine.com/en/graphic-design-en/client-graphic-designer

Tournée du Chat noir (Black Cat on tour) is a poster from Swiss painter Théophile-Alexandre Steinlen painted in 1896 to promote the Parisian cabaret Le Chat noir (the Black Cat), created by Rodolphe Salis in Montmartre. No need to say that this music hall was the most famous of all amongst the bohemian and literari from Paris by the late 19th century.

Rumor has it that in 1881, Rodolphe Salis is visiting a venue in the idea of opening his cabaret. Greeted by a stray cat, that is meowing on top of a street light, he decides to adopt the cat and to turn him into a mascot. Of course the cat was black... and the cabaret's name was all set!

Telling this story we almost forget to talk about the graphic designer behind the poster, Théophile-Alexandre Steinlen. He was an arnachist painter-sculptor-illustrator... and also a cat expert.

Originally, this poster was included as a bonus in a LP compiling the best of Dylan's songs. It was back in 1967. Since then, this image and the "I love NY", has entered the graphic design Pantheon. Credit given to Milton Glaser. To make a long story short, Dylan was ending his contract with the record company at that time, so he couldn't care less for Milton. Actually, he didn't even give him feedback at all.

A project without client feedback! What a blast!

On a side note, Milton Glaser took inspiration from a self-portrait from Marcel Duchamp to create this poster.

Saul Bass, american graphic designer (1920-1996) is famous for his work in the film industry. He's collaborated with the best film directors, both creating film credits and film posters. This remind us that we have to write about his work later on the blog. Posters he did at his time were completely revolutionary. Unlike Hollywood trends, where all essential parts of the movie appear on the poster (mainly actors' faces in action), Bass chose to capture and represent the essence of the movie in a minimalistic graphic style.

The poster can be understood right away. Each of his creations are graphic masterpieces.

Unfortunately, 50 years later we regret the poor graphic quality of movie posters. We'll blame it on client feedback.

For April's fool last year we already had fun with the Louvre logo. Spare the rod and spoil the child. This logo is a cornerstone in graphic design, signed by the Grapus collective. It's a rare example of a logo which highlights nothing about the place itself, but poetically embodies the silver lining fostered by the Louvre, opening our minds on culture.

For the record, and thanks to the client for once, we owe this logo to a client feedback ! During the creation process, Grapus Atelier had designed a logo with a stylized pyramid, in a "Centre Pompidou" style. Hopefully, the megalomany of architect Ieoh Ming Pei made things shift. He didn't stand that someone else could draw his pyramid. He thus prohibited the museum to use it in the logo.

While gaving the logo a second try, Grapus found this bright idea.