The legend 
of White penguin

Many many winters ago there was a land land somewhere very far away on the north where peculiar creatures lived. White penguins they were called. Because they were entirely white and entirely penguins. And there wasn't any other thing that they loved more than good cooking and delicious eating. And because they were very neat creatures white penguins always put their aprons on while cooking.

However the bonfires they were using to cook made a lot of smoke and soot. And one day when all of the white pinguins started cooking at the same time they smoked and sooted all the north land so everything and everyone became pitch black.

The time has passed. Now you can't find even one man who remembers those days when penguins were entirely white – even the little ones know that penguins are black. But in memory of old times every penguin saved a white mark on its belly. An apron-shaped white mark.




01. 
Task
Our friends started a family business in production of crafted aprons. After a few months of successful work they understood that they needed their own recognizable trademark and asked us to create it.

Our client creates different kinds of aprons by their own designs mostly from leather and denim. The business was started in small amounts of personalized aprons which were mostly used as gifts. ​​​​​​​



02. 
Now
In early 2017 Hardy Penguin  made a hardy step – our friends moved to the new home, a much more handy space where they can fulfill all their cool ideas. We are glad that we've contributed to their achievements. We wish them well and hope it's only the beginning.




Thanks for watching



Hardy Penguin
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Hardy Penguin

Creation of the brand for a tailoring compan
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Tools