Spatial brand application and signage system for the world's 7th largest telco company, VimpelCom, as part of their global rebranding to VEON. The company's ambition is to transform from a telco giant to a global tech business through their newly launched internet platform VEON. Building on the new brand designed by Moving Brands, the spatial applications embrace the unapologetically bold presence of the yellow V. The environmental designs create a predominantly white world, using light and reflections to provide glimpses of the VEON yellow. Bold, seamless structures appear to cut through walls and buildings, creating moments of surprise and brand expression. The project included development of look and feel guidelines for corporate events and interior brand application for VEON offices globally, as well as a comprehensive signage system.