JAVA LOVE — Coffee Rebrand

Java Love is the largest coffee company in Kenya, they have been in business since 1984. Java love wanted their new logo to be edgier and attract a younger, hipper audience. For this design I incorporated in the shape of Africa and applied the red and green used in the Kenyan flag. This will assist the consumer to identify the origin of the coffee. The shape and colours are strong and energetic. The typeface gives it a modern urban feel. All of these elements will appeal to Java Love’s target market.