Project: Consumer Benefit Initiative | Electrolux Major Appliances International
Role: Art Director, Project Manager
Brief: Generated 50+ new icons to represent key consumer benefits for 4 major appliance product categories, as part of a consumer benefit initiative. Established a set of icons that could be used across multiple brands and various media, in print, digital and in-store. Collaborated with and provided art direction to Stockholm-based graphic designer, Beatrice Menis.
