Explore childhood imagination!
A visual identity concept for kindergarten «Pomidor&Co»
My job was to design the identity for private kindergarten Pomidor&Co, where children feel free to express themselves.
This logo and identity are modular. They can be different, depending on children's illustrations.
So identity consists of children's doodles and words with mistakes.
The concept is to combine adult and children's worlds: freedom for children and humour for parents. The children become author of design — anything can live in their imagination: