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    The American entrepreneurial startup, beautifully redefining server technology.
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The American entrepreneurial startup, beautifully redefining server technology. 

Senient Systems’ server hardware solution is elegant, intelligent, and reinvents the traditional multiple-server options on the market.
The minimal 'S' marque is based on the intelligent server array and architecture. It forms the basis of a stark visual language executed across product design, technical documentation and a suite of communication tools. 
We undertook an extensive naming strategy, in collaboration with the client, culminating in the name Senient. 
Nominated for the Roses Awards 2017

Client: Senient Systems
Role: Design & strategy
Discipline: Naming / Corporate identity
Product visualisations: Render Studio
More info: studio@freytaganderson.com
See more at FreytagAnderson.com