We created the brand look and feel for Facebook for Business' automotive marketing team's central campaign for Q1/Q2 2017.
Our approach was to find a sweet spot between the Facebook for Business brand and the automotive field, with particular note to future-focussed industry innovations.
We used a refined toolkit to achieve this, creating a palette of five colours which included two neutrals, two accent colours and a metallic.
This was then rolled out across the whitepaper and individual playbooks, paired with suitable photography, styled icons, visible grid lines and careful consideration of white space.
Data visualisation played a huge role in the project. We looked to present the data in a way which was on-brand and stylised, but most importantly functional in putting across the information.
We also re-interpreted imagery associated with automobiles, creating icons to lead the user through the guide. For example, gear changers and speed dials were used to mark the chapters and sections within.
This project is on-going, with us currently rolling out the branding across other assets. See more of our work for Facebook on our site.