SOAP Goods Creative was hired by rap group Tanya Morgan to design the visuals for the release of their Che Grand produced EP Abandoned Theme Park. (ATP) The concept of ATP is rooted in the group's creation, and eventual abandonment, of their own conceptual city with their 2009 release, Brooklynati.
Utilizing photographs (under Creative Commons licenses) of abandoned parks in Europe and the US, a dilapidated world was given the hopefulness of a new morning. Color selection and sunrise concept are a play on the group's Sunset, Sunlighting and Moonlighting releases.
SGC designed album art for both digital and physical (cassette tape) releases, apparel, zine, website, stickers, smartphone wallpaper and posters.