Work in progress  

Mys / make your style
Branding a new sandal. (Feminine fashion's product based brand)
For Nouvelle agency, BO Italy

Freedom / Versatility / Uniqueness.
Including these three fundamental values of Mys brand, i created a design system
that can be applied in various ways on various medias.
There is a mother logo and sub-logos, each mind and hand creates it's unique mys.
In the photos: Mother logo / sub-logos / creative process / sole's mockup
 Rejected logos