COPPEL – Designing a South American Superstore
This project was executed in South American in Honduras and Columbia and other stores will follow suit. This is the Target of South America. It needed to stand out while still creating a sense of value. Not too high end, but still fresh and contemporary.
I worked collaboratively with interior designers and visual merchandisers with a focus on the overall look & feel and graphics. We decided to take their logo and use the colour yellow as a distinctive traffic driver and wayfinding device. This combined with clean and fun studio imagery and seasonal and striking in-store displays created a strong brand retail experience.
Credits: Work done while at Watt International as a part of a collaborative team effort.
Visual Merchandising by Christine Vickers.