CHALLENGE
To create a digital campaign that would launch the new Air Max Zero, one of the most expected sneakers of the year.
To create a digital campaign that would launch the new Air Max Zero, one of the most expected sneakers of the year.
CONTEXT
Sneakerheads are known for waiting hours in line to get a pair of fresh kicks. This time we wanted them to be in a different line, that you only advance with pride.
IDEA
Road To Zero. The digital line for sneakerheads.
Road To Zero. The digital line for sneakerheads.
