CHALLENGE
To create a digital campaign that would launch the new Air Max Zero, one of the most expected sneakers of the year.Ā
To create a digital campaign that would launch the new Air Max Zero, one of the most expected sneakers of the year.Ā
CONTEXT
Sneakerheads are known for waitingĀ hours in line toĀ get a pair of fresh kicks. This time we wantedĀ them to be in a different line, that you only advance with pride.
IDEA
Road To Zero. The digital line for sneakerheads.Ā
Road To Zero. The digital line for sneakerheads.Ā
