The Idea
A distinctly modern brewery using punctuation marks for beer titles.
I was approached to design a logo, and branding, of a new brewery.
We outlined their goals and moved to sketching ideas.
We outlined their goals and moved to sketching ideas.
Opportunity
Capitalizing on the idea I used “!” for the icon. The tagline, "the Point”, combined with the "!" communicates the relationship between brand and beer styles.
