Add to Collection
About

About

The Book Loft: a 32 room bookshop rebranded
Published:
The Book Loft
German Village | Columbus, Ohio
OBJECTIVE
Design an updated advertising image for The Book Loft

KEY WORDS

Getaway, Welcoming, German,
Feminine, Personal

SOLUTION

The Book Loft is a thirty-two room bookshop located in the heart of Columbus, Ohio's German Village. I referenced modern German Abstract paintings for color inspiration. As a patron of The Book Loft myself, I have noticed during my visits that the majority of shoppers were women. I chose to market this unique shopping experience to the female bibliophile in a clear yet inviting manner.
*The typeface Paris was created by Moshik Nadav Typography and can be purchased here.*