Our agency is known for designing modern classic packaging for wine, spirits and food. We developed this series of labels to expand client perception of what luxury wine packaging can look like when we reinterpret universal wine themes in unexpected ways.
The Visionist: explores the winemaker’s seemingly alchemical ability to create liquid poetry from simple grapes. Inspired by antique alchemy illustrations, our art depicts the winemaker’s magic.
The story: “The winemaker as alchemist. Transforming simple fruit into a mystical elixir. Harnessing the sun, soil, wind and rain to enchant.”
Nobility: riffs on the traditional label with an impish Bacchus crest, elegant flourishes and detailed embellishments.
The story: “Authority built on generations of craftsmanship. Pomp, circumstance, the finer things in life. It’s a privilege to be allowed past the velvet rope.”
Notoriety: irreverently celebrates the spirit of a swashbuckling outlaw that lives in each of us. A foil-embossed fox stalks a wily rabbit – a known thief of wine grapes.
The story: “Sometimes the wine world is so very serious. Makes one want to unleash some luxe and lovely mischief. Indulge your inner rebel with opulent naughtiness.”
Terroir: Created as a part of our series, Terroir shares a new way to illustrate the vineyard, climate and soil.
The story: “Dark mysterious nights, long days, the hand of man and nature. The lay of the land, a microclimate, a full orbit around the sun. One unique creation to savor.”
