/ identity

Rebranding of the Flormar make up retail brand. Simpler, contemporary, international: the famous Turkish brand reaches a new level of glamour.

Flormar. A beauty global brand, founded in Italy and then moved to Turkey, with over 500 retail stores. 

Repositioning of the brand within the international market through an action of rejuvenation of its brand image.

Reconstruct the brand image, including the choice of a new testimonial and a new brand photographer, to build campaigns with a contemporary look, pop and colorfully rich.

Restyling of the graphic identity, from the logo to the stationery, a new packaging line, setting up the definition of the new brand guidelines, including the research of a new color and a typographic system, the creation from scratch a new graphic format to use for the current and up-to-come campaigns and the limited editions.

YEAR / 2016