/ identity / packaging
Established in 1958, Chicco is one of the most famous italian kids brand. Starting from a huge number of sub brands, we organized them in a simple, iconic system.
Chicco. Since its establishment in 1958, it’s one of the most famous brands of kids products, with a leadership both in Italy than in the international market.
Unify all the lines of sub-brands that have been created during the years through a graphic treatment that could be linked to the same origin.
Rationalize the products in three macro groups, and give them their own characterization in relation with their age bracket.
Creation from scratch of three new logos for the three lines of products, their specific color palette, an iconographic system to explain all products functions for each line, and the creation of the labels for the limited editions.
YEAR / 2016