Berghaus Rebrand and Blur The Boundaries Campaign
This self-initiated brief aims to transform Berghaus from an outdated outdoor brand into a modern one, expanding its target market from an older demographic to one that includes the younger generation. In order to do this I expanded Berghaus beyond its well established ‘wilderness roots’, promoting it as a brand that is as applicable to the city as it is to the wilderness. By introducing an ‘urban’ element, a younger demographic can be reached and the brand’s environmental range is expanded.
