Belhaven Brand Development - Case Study
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Belhaven Brand Development Export and take home range Brand Repositioning
Brand Repositioning
Case Study
The following design options explore various ways ofpromoting a clear brand hierarchy across the Belhavenproduct range.

All designs display a consistency of layout that allowsfor product variants to be clearly identified as part of theBelhaven range, while retaining a uniqueness of identity.

The design approach has been both evolutionary andrevolutionary. The objectives are to identify and retainelements within the design that we consider to be brandequities, such as colour keys, use of metallic inks or foilsto promote a premium positioning and retaining graphicsto support the brand heritage.

Typography and graphics explore both traditional andcontemporary treatments. All designs are based on existingformats and can be used with present cutter guides.