Concept and branding proposal for a micro brewery from Lofoten in the north of Norway.
About:
Tindebrygg is a micro brewery located in Lofoten, an archipelago located in the northern part of Norway. Lofoten is known for its incredible nature, with impressive contrasts between mountain peaks, open fjords and exotic bays. The patience and determination by nature, creating these incredible mountains and beautiful scenery, is the inspiration to the name Tindebrygg as well as the craftsmanship behind the beer.
The name consists of the two Norwegian words, Tind that means mountain(peak) and brygg that means brew. Tindebrygg believes that determination, patience and hard work is the key to a great and honest product. As well as perfecting the art of developing pure flavors, the brewmaster explores the terrain of creating new recipes and beer styles, and thus paying homage to his inspiration and motivation, and home - Lofoten.
Approach:
Created by nature
The idea is inspired by the patience and determination that nature displays when creating mountains. The similarities between this process and good craftsmanship, is the manifest of Tindebrygg.
The logo symbol is a monogram of the letters T and B, and is a visualization of the movement of tectonic plates and how they create mountains. The overall visual approach is simple raw and honest, communicating a determined expression.
