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Illuminating Victoria

Land Securities (a major UK property development company) required a hoarding design around a development in central London’s famous Victoria area. The brief was to promote the location itself rather than focus on the development. Drawing from the incredible wealth of heritage, history and culture of the area, the solution was an eclectic typeface of illuminated letters with each letter telling a different story for passers by to discover. For example, ‘A’ for Art Deco, ‘B’ for Busby bearskin hats, ‘W’ for Westminster…

Work created under creative direction at Hat-trick Design © Hat-trick Design