So first, graphic designers need to be informed about techniques, recent developments and inventions. After that, they need a way to easily share their new knowledge with their custmers.
To separate these two aspects, I decided to write a book for the graphic designer and design a card set as a tool for customer meetings. The book is about 5 x 7.5 inch so it's handy like a Moleskine and can be stored in the desk drawer instead of having a weighty tome in the bookshelf. The card set consists of 12 cards – every card displaying one print finishing technique.
For my research I traveled across Germany and spoke with experts – you can find some of these Interviews in the book, such as my conversation with production manager Sylvia Lerch, sustainable design agency Friendship Berlin or certified Cradle-to-Cradle Designer Carsten Buck. The book also contains an adress list of enterprises with sustainable production cycles and a chapter about how to finance a sustainable product for the same or less as a non-sustainable product.
To unite both parts of the project they are packed in a box. Usual criteria for packaging is mainly the protection of it's contents. Since this is not the case in this situation I designed the box to be sustainable in a very easy way. The lid has cut a hole in it so the print finishing of the book beautifies also the outside of the box.
Prof. Christoph Barth, Prof. Gertrud Nolte
University of Applied Sciences Würzburg
115 g/m2 RecyStar Polar
300 g/m2 Gmund BEE!
© 2012 Sue Häfner
1st edition / 7 copies
All rights reserved.