The Ask: The busy modern urbanite drinks coffee or energy drinks to keep them going. Convert conventional drinkers to try tea.
Insight: Conventional office drinks are unhealthy and causes your overworked mind to keep stressing.
Big Idea: DavidsTea has a dose of serenity to soothe any stress in the modern girl's life.
Big Idea: DavidsTea has a dose of serenity to soothe any stress in the modern girl's life.
Tagline: Sweeten your soul.
Subway
Spotify - Holiday soul-sweetening playlists
(Christmas carol covers of holiday stresses and tea relief)
(Christmas carol covers of holiday stresses and tea relief)
Instagram - tag a friend that needs sweetening
Facebook quiz - the perfect remedy for you and a friend
