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    You either know golf or you don't. Either way, you know the name Arnold Palmer. He was The King. He passed away last year leaving a legacy that … Read More
    You either know golf or you don't. Either way, you know the name Arnold Palmer. He was The King. He passed away last year leaving a legacy that goes beyond long drives and short putts. It is more than just a drink. His memory lives on through the hundreds of professional players on the PGA Tour that play every weekend on fairways across the globe. LOCK + LAND was approached by the Arnold Palmer Invitational + True North marketing agency to document the tournament the first year since Mr. Palmer's death. We walked the same course for five days looking for vibrant imagery to create unique marketing content to help shape the future of the API. In the end, we wanted to help continue the narrative of his love of the game, his charitable efforts, and the way his influence lives on through the players on the tour currently rocking the game. Read Less
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