Glenfiddich Elements
Duty-free gift tin brand packaging design and structure for Glenfiddich Single Malt Scotch Whisky.
We were asked to design gift packaging for this iconic Single Malt Scotch Whisky. Inspired by the elemental raw materials which create Glenfiddich, we developed a hexagonal tin to echo the distinctive triangular bottle shape and feature the elements; pure spring water, coal-fired heat and aged wooden barrels.
Acknowledgements
Design
Gary Broadbent
Mark Pearce
Strategy
Nick Gray
Production
Dennis Furniss
Aubrey Hastings-Smith ( - 2006)
West One Arts
Thank you!
Your likes and comments
are much appreciated.
This case history was designed and
published by Gary Broadbent who
was a creative director and designer at
Springpoint between 1990 and 2002.
Gary lives and works in Australia
with his branding agency Propella.
For all project enquiries please
