INTEGRATED CAMPAIGNS
Space for your aspirations
PP Center Business Park
I have been planning and creative directing the ATL, BTL and CSR communication campaigns of PP Center Business Park (40000 sqm real estate to let) since 2012 with Realside Communications Agency.
PP Center corporate slogan: Space for your aspirations
When we started to work for PP Center in 2012 their occupancy rate stood at 60% and as a result of our efforts they managed to increase the rate of rented premises to 90% in 2016.
CSR campaign
Open call for cultural projects to use empty premises of PP Center Business Park. Artkartell unifies all cultural projects and events sponsored by PP Center Business Park. Artkartell also runs an online art magazine.
BTL
EVENTS:
multi art: BZZZ (2016) / ARTKARTELL ATTRACTION (2016) / CONCRETE PICNIC (2016) / OOPS (2014) / SPACE AS INSPIRATION (2012)
exhibition: MEANWHILE (2015) / MORE AIR! (2015) / AND YOU? WHERE DO YOU LIVE? (2014) / THE IDOL FALLS (2014), THE INDIVIDUAL BRAIN PROJECT (2014)
Online
We created a Facebook community with more than 7000 members following our art shows and other sponsored projects.
ATL
We lead an outdoor campaign, building net and billboards with the concept:
More space inside / More spacious inside
- and the Hungarian headline also means -
Go inside!
Perfect harmony
Pick
We lead a 360 campaign for Pick Salami at Café Creative with the concept: Perfect harmony
Translation:
One part is worth nothing without the other. That’s why we care a lot about all the tiny details. Only the best is used. All gramms count because of Pick: flavour is everything. All the parts and details coming together for being well and eating well. Being well means eating well.
Pick - Perfect harmony
Recipe of our life
Saga
With this Saga –Füstli sausage 360 campaign made at DDB we targeted mothers.
Concept: Recipe of our life
Translation:
VO: Happy moments / Ingredients:
Mother: Where are you? Steve!
VO: Take your family / A slice of humor / A pinch of surprise / Many tasty Füstli sausages / Saga, the recipe of our life
Hungarian taste where you least expect it
McDonald's
We lead an integrated campaign for McDonald’s Hungarian Weeks at DDB.
Concept: Hungarian taste where you least expect it
Headline on POS material:
Our taste of Hungary
The Sponsor of happy mornings
McDonald's
We made a 360 campaign full of jokes for McDonald’s Breakfast at DDB Budapest.
Concept: McDonald’s Breakfast, the unofficial sponsor of Happy Mornings
TRANSLIGHTS
Translation:
McMuffin: Wheels? OK. Lightbulb? OK. Telephone? OK.
MCMuffin: Radio? OK. TV? OK. Computer? OK.
Royal McMuffin: But who invented the alarm clock?
McBreakfast - The unofficial sponsor of Happy Mornings
RADIO
Translation:
McBreakfast presents the morning speculation of 2 eggs:
EGG 1: Why is it so hard to understand each other in the early morning?
EGG 2: What did you just say? You just called me a furry monkey?
McBreakfast, the unoffical sponsor of Happy Mornings. Come and try the McMuffin with bacon and eggs from HUF 360 every day until 10:30 AM in McDonald’s restaurants selling McBreakfast. You can find the list of these reastaurants at: www.mcdonalds.hu
